Try an outreach and awareness campaign.  The preparation is similar to an enrollment event in many ways and is equally important; however, it is a simpler event to plan.  An All Kids outreach and awareness campaign takes place over a period of time, much like the publicity campaign for an enrollment event.  An outreach and awareness campaign can culminate in an event, but it does not have to.  The advantage of an outreach and awareness campaign is that you do not have to recruit trained enrollment specialists.  However, it is very difficult to track how many children become enrolled due to an outreach and awareness campaign, unlike with an enrollment event.  Still, an outreach and awareness campaign can be an important first step toward becoming insured for many families!