Publicity
To-dos:
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Create posters, filers, billboards, brochures, website info and any other promotional materials.
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Ask partners and sponsors to advertise widely for event.
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Ask sponsors to underwrite the cost of promotional materials.
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Use the press and media to gain exposure for your event.
Keys to Success:
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Use your imagination. Ask anyone and everyone to put up a flier. The sky is the limit for creative publicity materials. People have done everything from McDonald's tray liners to billboards.
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Your partners are a vital part of developing a publicity campaign. They can post fliers, ask others to post fliers and help you to think outside the box.
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Promotional materials should cover all vital information, but be simple enough to get the main message in a few seconds. Include a website or phone number where people can get more information.
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Promotional materials should include a list of the necessary documentation families need to bring to the event in order to successfully complete an application.
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Media exposure is an important part of your publicity campaign, but don't forget to also promote your event where peopel work, study, shop, play and worship. And publicity directly from your local partners and sponsors is often the most effective means of reaching the desired audience in your community.
- Use the posters from the 1,000 Healthy Kids Campaign below as examples or inspiration for your own event posters.
Tools:
